Air Baltic’s buy before you fly: pre-pick your food with drag and drop

In Airlines, Ancillary Revenue, Featured on App, Investments, Low Cost Airlines by lorna2 Comments

Air Baltic's buy before you fly: pre-pick your food with drag and drop (Michael Saechang on flickr)

Aeroplane food- notoriously bad. Until Air Baltic? They have come up with a new system that allows passengers to create their own in-flight meal before flying. Forget cold soup, rock hard bread and watery pudding. Air Baltic have cracked it.

Up to 24 hours before your flight, Air Baltic passengers can pre-order their inflight meals. The low cost Latvian airline is breaking down that stereotype of bad plane food with the drag and drop system.

So what's on the menu? At the moment there are 20 pre-order meal options and four dietary meals, including gluten-free, lactose-free, vegetarian and kosher. Those who forget can still book the lasagne (only) option up to 40 minutes before the flight at the ticket desk in Riga. Teriyaki salmon, greek salad, Chateau Ausone red wine…customised to your liking. We'll dine like kings!!

What do you think of the system? Should we all be doing this? What about the costs incurred? Let us know.

Heading up this project is Andis Drengers who is confirmed to speak at the World Low Cost Airlines Congress 2013. Click here to find out who else is speaking and more about attending.

Stay in the loop, click here to subscribe to the Blue Sky newsletter.

Comments

  1. Ann Cederhall

    I just love it and have been suggesting this for years, if caterng can handle these orders (and I don’t see why they shouldn’t) and identify the willingness to pay this should work. Go Air Baltic!

Leave a Reply