I was recently sent the link to an interesting report by IdeaWorksCompany on carriers building ancillary revenue by empowering a consumer's right to choose. I thought it would be useful to share with our Blue Sky readers.
Air New Zealand, Air Canada, and Wizz Air use three contrasting retail methods that can boost revenue more than 20%.Â IdeaWorksCompany reveal in this report how the ancillary revenue revolution is focusing less on product development and more on retail methods.
The report discusses amongst other topics:
- Why the focus is changing from products to consumers and methods
- How fare families, branded fares and a la carte methods offer solutions
- How branded fares brings retailing simplicity to consumers
- How airline travel can fetch a premium
AirXperience is co-located with the World Low Cost Airlines Congress 2013 and will further discuss loyalty, communications and passenger management for airlines. Click here to find out more about attending and sponsoring.