Engaging a loyal customer base in an Online, Mobile & Social world

In Airlines, Asia, Reports, social media, Travel Distribution by Simon Crompton-ReidLeave a Comment

Using the right marketing channels to reach out to the consumers is of utmost priority to the marketer. In this day and age, traditional channels of marketing do not have the same impact on customers as compared to the past, and many industries have moved towards using online, mobile & social media marketing to reach out to their customers. Airlines, such as Air France KLM, does not fall behind the bandwagon, and have established a concrete online, mobile and social media marketing strategy to reach out to their customers more effectively.

Click here to download this presentation by Chloe Marchand, Commercial Director, Air France KLM which focuses on how they engage a loyal customer base through an online, mobile and social world.

Some of the marketing strategies Air France KLM employs include:

  • Recruiting, monitoring & managing a large pool of ambassadors
  • Differentiating through efficient online communication
  • Delivering critical, time-sensitive information through social media
  • Delivering in the mobile world
  • Achieving deeper customer intimacy
  • Refining concepts with customers

Aviation Outlook Asia 2013 is Asia's C-level conference for the world's most dynamic aviation market. It congregates the region's full-service and legacy airlines to learn from regional and global players and discuss new business strategies to thrive in Asia's aviation industry. Be part of an unparalleled networking platform where best practices are shared, new ideas are explored and partnerships are established!

Held for the 6th year, this event will host over 300 aviation attendees, including emerging aviation giants in the regions of Southeast Asia, Indochina and North Asia. Key executives from international airlines will also be here to look for solutions to drive business growth and continue prospering in the Asian market.

Do you provide an online, mobile or social marketing product or solution which helps to propel the Asian aviation industry forward? Do you want to showcase your product or solution to 300 aviation attendees? If so, contact Francesca McKee at +65 6322 2325 or francesca.mckee@terrapinn.com to find out more on how you can leverage on this opportunity to reach out to these leaders in the aviation space in Asia

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