As with many global brands, airline marketing teams are refining their Twitter strategies to better communicate with customers and market special offers. But which accounts should the airlines be following for their own business education (other than Blue Sky of course)? Here's my pickâ¦
Number 11: @avtips (~8,260 followers)
Avtips offers tit-bits and links to a variety of news articles on aviation business, including NY Times, Europa Press Releases and airline and supplier sites themselves. It's a great summary of the current state of and new developments in the aviation business sector.
Number 10: @simpliflying (~11,630 followers)
Shashank Nigam offers loads of great educational content on how to improve social media marketing in aviation. With free e-books, videographics and some cute case studies, @simpliflying is a fantastic resource for airline marketing teams.
Number 9: @Kulula (~14,125 followers)
Stick with the marketing theme, Kulula offers a fresh perspective on how to market an airline using social media. It's fun, entertaining and a great source of new ideas – and in my opinion it's not just airlines but many other brand-aware companies who can learn from Kulula.
Number 8: @APEXmary (~17,000 followers)
As Editor in Chief of Airline Passenger Experience magazine, Mary's twitter account keeps up a ready flow of information on the latest innovations and gadgets in passenger experience. It's a good source of information for your customer services and operations teams to keep an eye on.
Number 7: @elitetravelgal (~36,930 followers)
Stacy Small's account is particularly impressive for the real-time correspondence and obvious connections with her clients and providers. With their real-time social media response teams in place, I think airlines can learn a lot from her on how to create a real dialogue with consumers via Twitter. She's also a good person to keep an eye on for those like easyjet looking towards the corporate travel market.
Number 6: @IATA (~43,300 followers)
IATA's twitter account lives up to it's role as an industry body – good solid updates on the latest developments in aviation. It also offers updates on events and training courses happening worldwide, for a variety of aviation job functions.
Number 5: @aviationblogs (~55,230 followers)
Similar to avtips, Aviation Blogs gives a great overview of news and developments within the aviation sector. It's slick, to-the-point and also offers some interesting âconsumer views' that are worth considering from a strategic and commercial angle.
Number 4: @loyalty360 (~61,200 followers)
My go-to site on loyalty and marketing strategy. And airline marketing teams (and even CEO/CCOs) can learn a lot from the free content and tips offered by Loyalty 360. Great how-tos (and practice) on content marketing and brand development.
Number 3: @crankyflier (~120,600 followers)
Self-confessed writer for a âsnarky consumer travel blog' this account is fun. We all love a moan, particularly when it's about transportation – I guess we can all relate. And from an airline perspective it's a brilliant tool to get inside the mind of the consumer (albeit an âairline dork' who definitely knows more about the sector than the average consumer) and get to the bottom of the real gripes for passengers. And improve services to match. Great for strategy, commercial, operational and customer service ideas.
Number 2: @googletravel (~148,700 followers)
My favourite site providing original, interesting travel industry information. Everyone is watching Google make their name in the travel space, and this is a fantastic resource to get a bit closer to the action. The information is fresh – I have to admit in creating this list I've seen a number of the same articles posted on many of the sites above, but Google's account has managed to produce a whole new line of content around customer experience, technological innovations and sales & marketing. When I've finished this post I'll let myself get distracted reading it for a while, and I already can't wait.
Number 1: @tonyfernandes (~298,9000 followers)
But of course. What can I say, this guy is a superstar. With tweets ranging from direct responses to media posts, AirAsia info and encouragement for QPR fans, regardless of what you can learn as an airline I just think anybody in business should keep one eye on this account. It's an amazing example of how to use a personality to drive a brand (or in this case several brands). Tony – if we hold our awards dinner at QPR would you come to WLCA this year?
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